This series of images was issued by the Royal Typewriter Company
on June 10, 1956, to promote Royal’s new Dutch-made portable, the Royalite.
The caption which went with the photographs is hilarious. It
reads:
Typist's treat
New York: Finding that
good things do come in small packages, a secretary admires a new
three-inch-high, eight-pound portable typewriter.
Having a full standard-sized keyboard, the Royalite's design is
sleekly modern with all the vital working parts enclosed in gray-green metal
casing.
The tiny typewriter's portfolio-type carrying case, designed in
simulated leather made of vinyl plastic, is a smart bonus feature.
The choice of colours for the case - red, dark green, and natural
tan - make it a costume accessory, yet the tailored design makes it suitable for use by men too.
The red case is simply stunning! I loved looking at the photos of the ladies with the cases, too, showing how much of a fashion accessory the Royalite was :)
ReplyDeletePity these cases generally don't show up in great condition, although the tan one you pictured is certainly well-preserved.
Nice typewriter. Bet Sophia (Knot Magick) wished her Royalite turned out as nice as these. I'd hate to see what happens if the lady holding the typewriter as a hand bag used it to swat someone! I have a Facit with a case much like one of these (in great shape too).
ReplyDeleteTHIS man would certainly like one of these Royalites. With the elegant case, of course! ;-)
ReplyDeleteConfirming Adwoa's observation, I picked up one of these typewriters locally last month and the case was cracking, unfortunately.
ReplyDeleteI see she's going to work for "mad men" at Young & Rubicam.
something about this royal royalite that is pleasing to the eye
ReplyDeleteits cute!