My Commodore at the Queanbeyan Print Museum
Mention
of the Commodore standard typewriter
in this morning’s February Update post drew a comment from Richard Polt about these machines, which were assembled in Toronto by
a Jack Tramiel-owned company from parts
shipped in from the Rheinmetall-Borsig AG
factory in Sömmerda, Thuringia in Germany.
The original German-made version
I was
given one of these machines some years ago by a Canberra woman. I was in no way
enamoured by it, and immediately donated it to the Queanbeyan Print Museum,
where it remains to this day. Similarly Commodore
semi-portables, which are relabelled Czech Consuls,
have generally proved a disappointment, Yet I have found Rheinmetall and Consul portables,
whether labelled as Commodores or otherwise,
to be very satisfactory typewriters.
Commodores are obviously far more common in
Australia than they seem to be in the United States. The reason for this is probably
that, having been assembled in Canada, Commodores
qualified for “preferential tariff conditions” when imported into Australia.
Australia
introduced the Commonwealth Customs Tariff
(Primage Duties) Act in 1934, giving this preferential treatment to goods
manufactured in Britain or other Commonwealth countries, such as Canada.
Most
major typewriter manufacturers had ensured that one way or another they would
be beneficiaries of this law. Corona,
for example, had established a “branch plant” in Toronto in 1929 and Royal built a factory in Montreal in
1938. Remington short-circuited all this
by having US-made parts assembled in Sydney from 1930. After World War II, Olivetti built typewriters in Glasgow
and later Johannesburg.
However,
once the Australian company Stott
went into partnership with Underwood,
new Coronas became increasingly more
difficult to buy in Australia. Stott
had previously been the Australian agent for Corona. Other Australian companies, such as Sydney Pincombe and Dobell,
stepped into the breach, but struggled to compete with the reach and superior financial
clout of Chartres (Remington) and Stott (Underwood). “Australian Built” Remingtons undercut the market for Royals and Underwoods.
There was
a ban on the importation of typewriters and typewriter parts into Australia from
the outbreak of World War II in 1939. After the war, as US factories converted
back to making typewriters, supply was exceedingly slow in returning to past
levels. In the early 1950s, the gap was filled by British-made Imperials.
Trade conditions
changed considerably from 1946 onwards. Partly to fill a void as Australia gradually
moved away from having a largely agricultural industry-based economy and began
to make its own goods, Japan became a major trading partner in the early 1960s.
In 1972 Australia was forced to rely far less heavily on reciprocal trade protection
deals with Britain.
Like the Commodores, typewriters marked with
such anachronisms as “British Empire” cause considerable confusion today. An
eBay seller last month listed a Royal
portable typewriter as “Made in Britain”, where Royal never had a plant. She incorrectly assumed that “British
Empire” meant Britain. Sellers also often mistake an Australian dealer’s decal
for that of the manufacturer. Imperials have
been listed as being made in Melbourne. No typewriters were ever fully
manufactured in Australia.
Jack Tramiel
That Jack Tramiel marketed Commodores with Rheinmetall-Borsig AG still shown on the front of the machine adds
considerably to this confusion. Naturally, owners and sellers assume the
typewriter is German-made. Commodore also supplied typewriters for
Sears Roebuck in both the US and Canada under a deal dating back to the
mid-1950s.
Tramiel, who died in Stanford, California,
last April 8, aged 83, was born on December
13, 1928 in Lodz, Poland, as Jacek Trzmiel. After
the Nazi invasion in 1939, his family was transported to a Jewish
ghetto in Warsaw, then to the Auschwitz concentration camp. Later his
father died after being injected with petrol by the “Angel of Death”, Josef
Mengele.
Tramiel was rescued in
April 1945 by the US Army. In November 1947 he emigrated to
the US and in April 1948 joined the US Army, learning
English very quickly by going to the movies. At Fort Dix he
also learned how to repair office equipment from around the New
York area, including Hermes Baby
typewriters which had been commissioned by the US Army before the war. Tramiel won a service contract with Fordham University and
attended an IBM school for office technology, to learn to repair
electric typewriters. He quit the army in 1952 and the next year became
a US citizen.
In 1953, while working as a taxi driver and
as a repairman, he bought a shore in the Bronx to repair
office machinery, and later named it Commodore
Portable Typewriters. After seeing a car with the name Commodore while on a trip
to Berlin, he settled on Commodore
for his trading name. Tramiel
and a partner bought 200 IBM typewriters from the United Nations and repaired
them for a stock. With the profit they bought Singer typewriters.
But Tramiel
found there was little money to be made in repairing typewriters, and he
switched to selling imported Olympia,
Adler and Everest typewriters.
These could be sold cheaper than US brands. In 1955, to circumvent import
restrictions imposed by the Warsaw Pact – which forbade Czech
products going directly to the US – Tramiel set up Commodore
Business Machines in Toronto. In Canada, Tramiel established an agency for Everest, then started assembling Consul typewriters from parts made by
Czech company Zbrojovka Brno. “We
bought the parts in Czechoslovakia and assembled them in Canada, so
our typewriters were true Canadian products,” Tramiel later claimed.
In the 1960s, with Japanese machines flooding
typewriter markets worldwide, Tramiel
looked for new markets, taking his cue from Japan and starting with adding
machines and calculators. But computers brought his greatest success. He
introduced the first personal computer, the Commodore PET, and his machines made computers affordable for
just about everyone. Tramiel’s company
made the Commodore 64 and
the Commodore Amiga home
computers. The Commodore 64,
released in August 1982, is the best selling single personal
computer model of all time. Because of the 64, Tramiel’s Commodore company
grew from sales of $46 million in 1977 to more than $680 million in 1983.
Delcia von Brandenstein tries out my Blickensderfer 5
Last year,
following one of my floor talks during the typewriter exhibition at the
Canberra Museum and Gallery, I was approached by a Canberra woman about a
typewriter study she had undertaken.
Delcia von Brandenstein had elected to use as a subject her
own Imperial 66 standard typewriter –
which she bought second-hand in Brisbane in 1970 - for a cultural heritage studies
assignment. With a little help from yours truly, Delcia managed to get a high
distinction mark.
Delcia
took my advice to look further into how typewriter importations were affected
by the preferential trade situation. She received information from the
Department of Foreign Affairs and Trade and found the 1934 act “enabled import
to Australia of British products under preferential tariff conditions. This was
in addition to a trade agreement under which reciprocal preferential treatment
for export commodities [in Australia’s case, agricultural good] was arranged
between Australia and Britain.”
Delcia
also found advertising which declared Imperials cheaper than “foreign” [that
is, US] typewriters, “because Imperials were able to enter Australia free of
customs duty and primage”.
When I saw the title I wondered if it was the predecessor to Commodore computers. Thanks for the great history. Amazingly Olivetti got into word processors and PCs and went under too. Maybe computers were not for the typewriter companies to make.
ReplyDeleteCommodore is still around, but I do not think it is the original company.
Hi. My name is Claudio Sánchez.
ReplyDeleteI'm member of Commodore International Historical Society, a facebook group devoted to the history of Commodore Bussiness Machines, focused in the company itself and their early history and products.
As the early years of what became Commodore (that started as "Everest Office Machine") was in the typewriters and adding machines business, for information about it, typewriters must be searched.
In this case, I found this excellent blog of you and this particular machine came to my attention because of the logo it has.
As you tell in the post, you donated the machine to this museum, and I'd like to know if you could provide me with a higher resolution picture of the machine, just to be able to focus in the logo with higher quality.
Thanks for your time reading this, and your best efforts trying to help me.
Sincerely your
Claudio Sánchez.
Thank you so much for this blog and particularly the photo of the Commodore typewriter (that you were not enamored with) that you donated to the museum. I have been trying to find at least a photo of this make and model of typewriter for a while. I was wondering if my memory wasn't correct and it was another brand as all the Commodores I saw were more like 1960/70s models. It's a sentimental thing for me ... this was the first typewriter that I saw and used at my grandparents house. I was very young, maybe four or five and have been fascinated with typewriters and touch-typing ever since. I was probably in my twenties when I asked Grandpa where the typewriter was and he told me that he didn't think anyone would have wanted it and put it out on hard rubbish collection just the week before! So, thanks for the memories!
ReplyDelete