Imperial Safari, made in Portugal,
segment-shift, serial number SA9270201
Once Litton Industries took over the Imperial Typewriter Company in 1965, Imperial portable typewriters started
to be made in an array of countries, starting with Holland, and in an array of
shapes and sizes. None of the designs that were labelled Imperial, however, were in any shape or form British.
Imperial Sabre, made in Portugal,
segment-shift, serial number SB9012320
Imperial portables took the path of Underwoods six years earlier – except
that in the case of Underwood, two models would appear with distinctly non-Olivetti
designs. Imperial was afforded no
such luxury. Instead, it found itself grouped in by Litton with ABC/Cole Steel
and Royal and in 1969 with Adler/Triumph. Ten years later it was
under Volkswagen control, and in
1986 under Olivetti ownership. In
the course of these events, Imperial
lost any surviving semblance of its own identity altogether. By 1978, one of
the world’s great typewriter brand names was more or less gone forever.
A Union Jack symbolically draped over the
coffin of the Imperial Typewriter Company
in the sad streets of Hull, 1973
For most
of the preceding 13 years, Imperials appeared
as relabelled Royals, initially made
in Holland and later Portugal, before both Imperials
and Royals became all-in relabelled
Silver-Seikos and Nakajima ALLs, made in Japan. Olivetti eventually acquired both brand
names, but unlike Royal, Olivetti never marketed a typewriter called an Imperial. Robotron in East Germany, flagrantly ignoring international naming
rights, stepped into this gap by producing an Imperial 34, which had absolutely no connection whatsoever with the
original Imperial company.
Imperial 34, made in East Germany
Litton continued to produce the Imperial-designed Messenger portables until 1967 and kept Imperial’s factories in Leicester and Hull operating until 1973.
Long before then, however, Litton
had moved portable typewriter
production to Holland and Portugal.
Imperial 1000, made in Holland,
carriage-shift, serial number SL6501681
The first
non-British Imperial portable came,
in 1965, from the factory Royal had
established at Leiden in Holland when taking over Halberg. This model, best known as the Royal Skylark, was called the Imperial
1000. It followed a similar path to the Imperial/Royal Safari
(aka Sabre), and later morphed into
the ABC/Cole Steel portable as the Imperial 2002, made at the Messa factory outside Lisbon in
Portugal.
Imperial 2002, made in Portugal, carriage-shift
Imperial Safari, made in Portugal,
segment-shift, serial number SA8945718
Production
of Imperials and Royals moved from Holland to Portugal
in 1967, when Litton ended the run
of the Imperial Messenger in England
and the Royal Safari in the United
States (along with the Cole Steel). At
this point the German-designed ABC/Cole
Steel and US-designed Safari
became mass-produced, the Safari as
both an identical Royal and an Imperial. (After first considering
Turkey, Messa later moved production
of the smaller ABC portables to
Pakistan; meanwhile, the rights to the mechanics of the smaller Royal/Halberg portable were sold by Litton
to Nippo in Japan.)
Imperial Concord, made in France, carriage-shift
While all
this was going on, an absolute Imperial
apparition appeared: the Imperial
Concord. This is a Japy small
portable typewriter made in Beaucourt in France in 1968. Japy had long since been making, under licence, typewriters that were part of the “Euro Portable Family” – a family which
embraced Patria, Swissa (Switzerland), Oliver (Italy/England), Voss (Germany) and Amaya (Spain). In the 1950s it also established a close connection
with another Swiss company, Paillard
(Hermes) and in 1971 was taken over by Hermes
(which in turn eventually became part of the Olivetti stable). The Imperial
Concord is indeed thought to be a Hermes
design.
Japy Gazelle (aka Beaucourt Message)
Quite how
Litton fits into all this is
unknown, but the Imperial Concord
was also made as the Beaucourt Message
and the Japy Gazelle. What we do
know is that the Concord portable
typewriter emerged at the time of the development of the British-French turbo-jet
airliner which resulted from a 1962 treaty between the two countries: The
spelling of the typewriter model
reflects an official change forced by British Prime Minister Harold Macmillan in response
to a perceived slight by French president Charles de Gaulle.
Wilf Beeching's Imperial portables from Century of the Typewriter
Imperial 300 (electric, made by Silver-Seiko)
This
French Connection was a one-off for Imperial.
In 1969, after industrial strife at its remaining Royal plants in the US, Litton dragged the Imperial and Royal
typewriter brand names, no doubt kicking and screaming, off to Japan. For five
years, until 1974, Imperial and Royal typewriters were rebranded Silver-Seikos (Silver-Reeds) and made in Kashiwazaki, Niigata (where portable typewriter production
had started in 1966). Then Litton switched Japanese camps to Nakajima ALL in Sakaki, Nagano, where portable typewriters had started coming off
the production lines in 1965 and reached a peak of 150,000 a month in 1975.
IMPERIAL PORTABLES MADE BY
SILVER-SEIKO
Imperial 200, 1969
Imperial Signet, 1970
(adopting a 1930s Royal model name)
Imperial 220 (Fleetwood)
Imperial Gemini, with transistor radio in case
IMPERIAL PORTABLES MADE BY
NAKAJIMA ALL
Imperial 201. Note the Nakajima blue is somewhat darker than the Silver-Seiko blue. In most cases, Japanese Imperials used some shade of blue to distinguish them from Royals, but not always.
Imperial 202, carriage shifted,
serial number 50092049
Imperial Good Companion 203
Imperial 205, carriage-shifted,
serial number 3X106878
A sizeable portion, perhaps as much
as one-third, of those 150,000 portable typewriters a month were
labelled Imperials. Yet a
hard-earned reputation, established in 1930, for making fine portable
typewriters began to sink as the sun set on the British Empire and a rising
sun appeared over the
Japanese typewriter industry. Litton’s
move to Japan in 1969 was not the beginning of the end for Royal, which was still to face a Chinese rebirth. But it was most
definitely the start of the demise of Imperial.
Imperial is now long gone, but through the
four posts in this series, we hope it is far from forgotten.
THE END
This German tin toy typewriter,
an Imperial A, does not count.
I do like the Sabres/Safaris, but it really was a sad end to a fine typewriter company.
ReplyDeleteThanks for the interesting post. The first Imperial looks identical to a Custom-III I had. Change the front label to Custom-III and it's a match.
ReplyDeleteGreat wrap to a really interesting series. Thanks. This last post reminds me why I'm not especially interested inthere later products of the conglomerates. There's not a lot to their designs that stirs the soul.
ReplyDeleteIlluminating. One more brand for my "Patria-Japy" collection. Thanks!
ReplyDeleteI'm looking at buying an Imperial Signet from Trade Me here in New Zealand. Do you know if it is still possible to get ribbons for this model? Thanks for the interesting articles. Anthony
ReplyDelete