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Friday 10 October 2014

Try to Remember a Kind of September: The Imperial 70 Standard Typewriter

This is one of a series of display advertisements for the Imperial 70 standard typewriter which appeared in the Australian Women's Weekly in September 1963. Seriously, it's hard to believe that is more than half a century ago now. Still, it's almost embarrassing to think of ponchos as ever being "chic". Ponchos conjure a completely different memory for me, far removed from typewriters, but that's another story for another time (and perhaps another audience?). I don't recall boaters ever being chic, or oysters for that matter. Maybe a red Ferrari ...
A brandy crusta is a Cognac cocktail. Like petticoats (and shillings), they've faded into a warm but distant mental fuzziness.
 
Ahh, the MGb ... now you're talking!!!
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3 comments:

  1. Richard P10 October 2014 at 09:01

    Well, I like this ad campaign—clever, I say!

    We should come up with a new "2014" version...

    ReplyDelete
  2. Robert Messenger10 October 2014 at 10:42

    Richard, my entry:

    Old journo Rory
    Surname’s Mori
    The noted Tory
    From distant Warri
    Tells a story
    Of love and glory
    That’s not too hoary
    But hunky dory
    And far from gory
    Typed for Amory
    On a Royal Scrittore

    ReplyDelete
  3. Richard P10 October 2014 at 12:15

    Ha ha ha ha!

    ReplyDelete

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