Total Pageviews

Showing posts sorted by relevance for query corona no. 3. Sort by date Show all posts
Showing posts sorted by relevance for query corona no. 3. Sort by date Show all posts

Wednesday, 30 December 2015

The Typewriter You Will Eventually Carry: Give Wings to Words with the Underwood 3 portable

Paying Homage to Lee Spear Burridge on the Centenary of his Creation of the Underwood 3 Portable Typewriter
I'd been searching for a decent image of Lee Spear Burridge for almost five years, and finally found one today, courtesy of the National Cyclopedia of American Biography Volume 16 through the Internet Archive Wayback Machine. Thank goodness such things are still findable online when one digs hard enough. Not easy, but they're there.
The Underwood Standard Portable Typewriter was not launched on to the market in the United States until early October 1919. But the launch had been in the planning stages for more than two years, including the expansion of the Underwood plant at Hartford, Connecticut, to accommodate the installation of special equipment to manufacture this wonderful little machine. It was also in 1917 that the first patents for the intricate mechanics of what we now refer to as the Underwood 3 were issued. These utterly brilliant designs - masterpieces of genius in miniature engineering - had been the work of Lee Spear Burridge in the months before his death in New York City on May 4, 1915. So, in all, the Underwood 3 was at least five if not seven years in the making - and the end product showed how meticulously this great portable typewriter had been devised.
Amazingly, the Underwood 3 was the first new, classic keyboard, true portable on the market in more than seven years - since the launch of the Corona 3 in 1912 (a development of the Standard Folding of 1907). The intervention of World War I - a period during which sales of the Corona 3 had rocketed worldwide - had much to do with prolonging that gap. Industrial trouble at the Underwood factory in the summer of 1919, which caused the temporary shutdown of the plant in August, had delayed matters even further, albeit only by a matter of three weeks or so. But as Typewriter Topics said in its exclusive announcement of the Underwood 3 launch, in its November 1919 issue (see above), rumours of the coming of an Underwood portable had been swirling through the industry for some time. Indeed, these had pushed up Underwood's share price by 15 points in mid-April 1919, six months ahead of the official release.
Underwood's major sales pitch for its first portable was that it did not require "unfolding", unlike the Corona 3, but came ready to use in a case almost the same size (indeed, marginally smaller, if anything). Underwood also extended the well-established advertising line from the massively successful Underwood 5 standard machine - that it was "the machine you will eventually buy" by changing "buy" to "carry". It's a nice, telling line.
The Underwood 3 is my third favourite typewriter of all time, behind the Blickensderfer 5 (launched 1893) and the Corona 3. My pecking order is, by sheer coincidence, in chronological order, but it's a close run thing. Indeed, my daughter-in-law Emily, walking around the typewriter museum yesterday, picked out the Underwood 3 as her favourite model, followed by the Sun No 2. By a far greater coincidence (given she had no idea who designed them), both of these machines were invented by Lee S. Burridge.
A pretty pair  of Burridge typewriters.
One of my Underwood 3s beside the Sun No 2.
Since I made such a huge fuss over the centenary of the Corona 3 on this blog three years ago, I thought I should at least mark 100 years since Burridge applied for his patents for the Underwood 3 before this year expires, tomorrow. But I'm sticking with 1919 as the year of the Underwood 3's birth, as it maintains that freaky sequence of seven years or multiples thereof in my "Magnificent Five": the Blick in 1893, 14 years later the Standard Folding-Corona 3, seven years from the Corona 3 to the Underwood 3, and another seven to the Royal portable. I must confess, however, that my favourite machine to use today is the first Remington portable, and there was 14 years between that and the Hermes Baby, with another 14 years to the Olivetti Lettera 22. Ah, I make it work in my head somehow!
One of my gorgeous Underwood 3s basks in the late afternoon Canberra summer sun.
Behind many great typewriter inventors is often a mechanical engineering genius who takes the grand ideas and makes the whole concept work in reality. In the case of Lee S. Burridge, this mastermind was one Charles Wesley Howell Jr, who was born in Newark, New Jersey, on February 16, 1869, the son of Charles W. Howell Sr (1844-1917), a lifelong machinist who manufactured intricate machinery. Charles Howell Jr worked for Burridge's Sun Typewriter Company for much of his life, taking over as manager after Burridge's 1915  death. As well as the Underwood 3, he also worked on the Sun No 2 for Burridge.
When Burridge and Howell started to devise the Underwood 3 in 1912, they obviously intended it to be the Sun No 3, not an Underwood. With Burridge's sudden death, however, it was not Howell but Burridge's brother, Francis Ogden Burridge (born Rome, Italy, February 5, 1858), who reaped the millions of dollars in royalties Underwood paid on each Underwood 3 sold. Lee Burridge had made Frank Burridge the executor of his will and the inheritor of almost everything he left behind, aside from $7500 for one Fern Hiner and $1000 for the Aeronautical Society. Here is Lee Burridge's last will and testament, signed three weeks before his death and co-witnessed by the sorely denied Howell:
In 1917 Frank Burridge was to learn Underwood was desperately searching for the design of a small portable typewriter, in order to challenge the by-then absolute and highly profitable domination of Corona in the portable typewriter marketplace, and assigned his late brother's patents to the company, all the while making certain he kept the royalties for himself. Howell died in Pinellas, Florida, in 1949, with nothing like the wealth Frank Burridge had accumulated. When Frank Burridge died on September 25, 1930, aged 72, he was described as a "millionaire typewriter inventor and manufacturer". The truth was, he hadn't invented anything. Some stories did concede he had made his vast fortune from typewriter patents, rather than inventions. (He didn't even leave anything to his widow, who claimed Frank was "first perfecting" the designs when they married in 1910. But Frank did leave $75,000 for his mistress.)
Lee Burridge's debt to Howell was revealed in Burridge's biography in the National Cyclopedia of American Biography Volume 16:
This doesn't mention Burridge also designed a harpsichord early in his inventing career - maybe best forgotten in light of other, later achievements?
Burridge's obituary in Typewriter Topics touched on his loyalty but, interestingly, made no mention of his work on the portable:
The New York Times obituary:
Just before his death, Burridge wrote an interesting - and optimistic - letter to Typewriter Topics:
He was only nine at the time!
Burridge's comments about the European war's impact on the US typewriter trade were not borne out by Underwood's (or Corona's for that matter) booming business. Underwood was propelled toward entering into the portable typewriter market on the back of massive profits from sales of the Underwood 5 from 1917 through to October 1919. On February 15, 1919, The New York Times reported (without mentioning the coming portable):
The Wall Street Journal added in November and December 1919:
Although production was slow to begin with, 26,500 portables had been produced by the end of 1921, and in the next two years another 73,500 were made. The Underwood 3 continued to be manufactured until the end of 1929, by which time 212,500 had been made.
The Underwood 3 reached Australia in August 1920:
It had reached England by September 1920, as this advert from the London Times shows:
Naturally, Underwood spared no effort nor expense in advertising and promoting the Underwood 3 in the period between 1920 and 1924, including commissioning Norman Rockwell to produce this fantastic Daniel Boone painting:
 

Sunday, 30 December 2012

Salute to the Corona 3 Portable Typewriter on its 100th Anniversary: Part III

Reaching Record Peaks:
The Midas Touch
New Model, Expanded Factory,
1300% increase in British business,
100 new Groton homes,
Australian Prime Minister takes on world tour
The Corona Typewriter Company greeted 1916 full of confidence in its immediate future. Indeed, looking back now, it seems almost like cockiness. But why not? The Corona 3 folding portable typewriter had become, in 3 ½  short years from its advent in May 1912, by far the hottest topic in the worldwide typewriter industry.
Monthly Typewriter Topics issues in 1916 were to be jam packed with Corona 3 news - about the massive expansion of the Groton factory, building 100 new homes in Groton to accommodate rapid increases in staff numbers, record sales, and Corona conventions across the US to mark the introduction of a modified, improved version of the Corona 3.
The Corona 3, Typewriter Topics noted, had developed something of a Midas touch. In mid-October 1916, Corona Typewriter Company workers had - when they found some spare time from making thousands of the new portable typewriters each month - uncovered a rich source of natural gas outside Groton.
World War I had closed off major typewriter markets (Germany, perhaps, most notably; think of the emergence of Corona 3-like machines in that country at this time). But Corona had more than compensated for this loss of trade. Business in Britain had increased 13-fold.
As in the previous year, Corona 3s were proving their popularity, portability and adaptability by being taken everywhere humanly accessible, and being used by adventurers, political activists and Australian prime ministers on trips around the world and across America.
Motivated by positive feedback from Ray Nickson, Florian and Cameron Kopf, I am pressing on with this series while I can, with just two days left before the year of the centenary of the Corona 3 ends.
REACHING THE HIGHEST PEAKS
AUSTRALIAN PRIME MINISTER'S CORONA 3
Billy Hughes
Australian Prime Minister Billy Hughes was introduced to the Corona 3 folding portable typewriter by his private secretary, former typewriter salesman Percival Edgar (Percy) Deane. Deane, born on August 10, 1890,  at Port Melbourne, was an expert shorthand-writer. He served in Egypt in 1914 but was invalided home and was appointed private secretary to Hughes at a salary of £408. Shortly after taking up his post, Deane met and married Hughes's typist, Ruth Marjorie Manning.
Hughes took his Corona 3 with him when he travelled across the Pacific and North America on his way to England in mid-1916. William Morris Hughes was born on September 25, 1862, at Pimlico, London, the son of a Welsh-born British Houses of Parliament carpenter. Billy Hughes left Britain for Queensland in October 1884 as an assisted migrant. He became Australian Prime Minister in October 1915 when Andrew Fisher resigned. Hughes was given secret information by governor-general Sir Ronald Munro Ferguson about Japan's intentions in the Pacific and decided he must have urgent discussions with the British government and the prime ministers of Canada and New Zealand. Hughes and his Corona 3 reached England, via Wellington and Ottawa, on March 7, 1916. There he had help from Rupert Murdoch's war correspondent father, Keith Murdoch, in public relations. In June Hughes was part of the British delegation to an allied conference in Paris to determine economic policies towards Germany. While in France he visited the front, where he had contact with the Australian troops.
CORONA 3s ON THE FRONT
SUFFRAGETTES RIDE GOLDEN FLIER 
WITH A CORONA 3
On April 6, 1916, in an attempt to influence politicians and public opinion, suffragists Nell Richardson and Alice Burke, left New York in their yellow Baby Saxon car (the "Golden Flier") to drive across and around America to gain support for voting rights for women. With them was a black kitten, also named Saxon, and a black Corona 3 folding portable typewriter. Sponsored by the National American Woman Suffrage Association, Burke, of Illinois, and Richardson, of Virginia, got back to New York at the end of September 1916 after travelling 10,700 miles.  The United States was divided into “yellow” and “black” states: yellow states supported women’s suffrage; black states did not. The pair got lost for four nights in a desert. They expressed surprise that Southern men were more interested in hearing what they had to say than those in more northern states.
FROM RUSSIA WITH LOVE:
THE CORONA 3 AND THE 'SPY'
William Washburn Nutting was a "mid-westerner of great personal charm and energies, with no yachting experience whatever when he arrived in New York in about 1907", to begin a career as a writer and later editor of various yachting magazines, including Motor Boat. He subsequently was commissioned in the US Navy and served on the famed 110-foot sub chasers of World War I. Nutting was the first Commodore of the Cruising Yacht Club of America. 
CORONA 3 AT WORLD'S
MOST POPULAR WATERING HOLE
MIDAS TOUCH OF CORINA 3
October 19, 1916: "...Everybody connected
with the Corona was lucky"
Corona's first "spot colour" advertisement, Typewriter Topics 1916 

LONDON'S CALLING
WHY CAN'T ONE BUY A SECOND-HAND CORINA 3?

THE NEW CORONA 3, APRIL 1916
CORONA EXPANSION
Pre-expansion
August 1, 1916
September 1, 1916
October 1, 1916
CORONA CONVENTIONS