CORONA 3 RECOGNISES
ITS BIRTHRIGHTWhen, in Newark in 1902, Franklin Sebastian Rose conceived the idea for his wonderful little aluminium folding portable typewriter, he doubtless would have dreamed of it one day enjoying enormous commercial success. Little could he have imagined, however, what the next 15 years would bring for the machine that was to begin tentative life as the Rose Typewriter, and would first see the light of day in 1907 as the "Standard Folding Type-Bar Visible Writing Typewriter".
Frank Rose, who was all for compactness, would have hated such a needlessly long brand name. But he had no control over what Marshman Williams Hazen called the machine. Rose died on May 23, 1905, leaving his widow Catherine Marcley Rose and 26-year-old son George Francis Rose with the task of making his dream a reality. George Rose secured the backing of Hazen and the folding portable went into production in a small loft factory at 2234 8th Avenue, Upper Manhattan. In June 1908 the Rose Typewriter Company moved to a larger loft factory, at 447 West 26th Street.
Happily, in 1917, the Corona Typewriter Company of Groton marked the five years since the advent of the Corona 3 by acknowledging this beginning of 10 years earlier:
In September 1907, Typewriter Topics had first described the Standard Folding Typewriter:
With Hazen becoming seriously ill and withdrawing from the enterprise, George Rose went looking for new backers, and found Benn Conger. Typewriter Topics traced the developments in August 1909:
It is interesting to note that the Corona Typewriter Company did not incorporate with the Rose Typewriter Company until 1916:
In 1910 Typewriter Topics devoted three pages to the Groton factory as part of its on-going full coverage of events regarding the Standard Typewriter Company:
'THE CLEVER LITTLE MACHINE'
These curious advertisements will be explained by the following paragraph, which appeared in Typewriter Topics' A Condensed History of the Writing Machine in 1923:
Typewriter Topics continued to follow the progress of the Standard Typewriter Company in 1911:
With the Standard Folding Typewriter and its successor, the Corona 3, leading the way in taking typewriters out of the office and into the home, making typewriting accessible to all, the question of the typewriter truly becoming the successor of the pen was discussed in Typewriter Topics:
So ends our series celebrating the centenary of the Corona 3, right on the stroke of midnight on December 31, 2012.