After being successfully revived in a nine-day festival in Athens in 1896, the Olympic Games became a rambling shambles in Paris in 1900 and St Louis in 1904, when the Games were at best a sideshow to World’s Fairs. The focus was back on sport when London stepped in for Rome in 1908, but as with Paris (21 weeks) and St Louis (19 weeks), the London Games meandered on for a ridiculous 24 weeks. Stockholm in 1912 cut that down to 10 weeks, and staged well-organised Games which steered the Olympic Movement back to its original concept.
The 1912 Olympics were also the first to take into planning consideration the needs of the Press. Designated Press stands and other facilities were provided at the main venues. With the Games being more concentrated, it became more feasible for overseas newspapers and Press groups to justify sending typewriter-wielding reporters to cover the events. Coincidentally, it was also possible for the journalists to take with them lightweight, compact portable typewriters, such as the Corona 3, which had come on to the market that same year.
Still, it is interesting that as many as 257 foreign journalists were accredited to cover the Stockholm Games.
Members of the Press watch the 1912 Opening Ceremony
The United States, for example, sent 28. Among them, and highly appreciative of the arrangements, were Robert M. Collins of the Associated Press of America, William Orton Tewson of The New York Times, Charles Wilbur Williams of The New York American, William G. Shepherd of the United Press Association, Paul M. Whelan of the New York Sun and James S. Mitchell of the New York Herald. Two also travelled from Australia, James Hill of The Sydney Morning Herald and C.S.Cunningham of the Melbourne Argus.
The Stockholm Organising Committee also used “a dozen clever lady-typewriters” to mass produce results and schedules for the Press representatives. Under Press Commissioner Dr David Wahlberg, Stockholm had the first dedicated Olympic Games Press Office. Wahlberg “hired half a dozen type-writing machines which were placed on the tables …”
Sadly, the 1920 Antwerp Olympic Organising Committee went bankrupt and as a result no official report of the overlong (19 weeks) Games was produced.
However, in 1957 the Belgium Olympic Committee was able to bring out a typewritten report based on what records had been kept in the intervening 37 years in its archives in Brussels.
The 1924 Paris Olympics took up where Stockholm had left off in terms of facilities for the Press. Paris organisers provided a Press Centre at the main stadium at Colombes which included many “type-writing machines”. The centre had an adjacent telegraph-office. The Games, however, dragged on for 11 weeks.
Even greater progress was made before the 1928 Amsterdam Olympics. In the lead-up, a number of rooms at the organising committee’s apartments at the Heerengracht were fitted out as a Press Bureau.
“At the De Groote Club ‘Doctrina et Amicitia’ in the Kalverstraat, the whole of the lower floor was placed at the disposal of the Press … The Press Stand in the Stadium was made to seat about 600 persons. In front of many of the seats there were small folding tables on which a typewriter could be placed or notes made.”
Amsterdam organisers, however, took care to have “waiting-rooms for the members of the Royal Family and the members of the International Olympic Committee … Another entrance was planned for the Press, and by this means it was possible to house the Press in separate quarters of their own, and to prevent undesirable contact between journalists, contestants and officials.”
The 1932 Los Angeles Olympic Games, which opened 80 years ago yesterday, might have been held at the height of the Depression and in a geographically isolated part of the world, yet they broke all records by accrediting a staggering 809 Press representatives.
Central Press Stand, LA Memorial Coliseum:
Note the rolls of paper underneath the boxes containing the typewriters
These included such famous American writers, sports writers and sports figures as Ty Cobb, Damon Runyon, Grantland Rice, Paul Gallico, Westbrook Pegler and Irving Wallace. Wallace’s son, David Wallechinsky, would many years later produce the brilliant series of doorstopper books under the title The Complete Book of the Olympics.
The Los Angeles Olympics were also the first to provide typewriters in bulk to visiting journalists, including 190 portables, 19 standard-size machines and 10 electric typewriters.
For the 1936 Berlin Olympic Games, organisers allowed for 1000 Press representatives in its main stadium.
An American reporter, cigarette dangling from his mouth, taps away
on a Remington portable in Berlin
“The seats in the Press box were provided with writing desks so that the reporters could make written or typewritten notes during the course of the competitions. An office equipment firm delivered typewriters with the different keyboards for use in the very popular writing room.
"Six typewriters, including two electric ones, were provided for the main office, and these were constantly in operation.
"The Press post office was situated immediately under the Press box, and with its 50 telephone booths, numerous counters for telegrams and mail as well as 80 writing booths and 63 typewriters supplied by the Organising Committee, it was adequate for meeting every demand.”
The “Press quotas” included 593 foreign journalists, 46 of them from the United States and another 39 from Great Britain. In all, the Berlin organisers estimated at least 2800 journalists were involved in covering the 1936 Games.
Organisers of the 1948 London Olympic Games had all sorts of immediate post-war problems to overcome, including supplying typewriters. “Typewriters were hired and in some cases purchased, but these found a ready market after the Games and were therefore not a liability.” Eighty typewriters were supplied for staff and Chefs de Mission “at a nominal fee”. The Press, however, had to fend for themselves, in a period when major typewriter manufacturers were just converting back to production after the six-year war period, during which very few new typewriters had been made in the US, Germany or Britain.
It was a different story at the 1952 Helsinki Olympic Games.
Not alone was the Press provided with 206 typewriters, but the scoreboard at the main stadium was operated by “an ordinary typewriter”.
Helsinki also issued a record 1848 Press passes, 86 of them to Americans and 81 to German reporters.
The Olympic Games came Down Under the first time in 1956, when Melbourne withstood pressure from the International Olympic Committee president Avery Brundage to make a late switch to Philadelphia. The out-of-season Games finished up being well-organised, ready on time, and a success. However, the apparent tardiness in earlier planning, to which Brundage had objected, meant there were insufficient volunteers to cover such tasks as handwriting participation certificates.
The Olivetti Typewriter Company, which had been trying to get a toehold in the Australian market, stepped in and “produced a machine with specially large type (3/16 of an inch) which was found to be satisfactory and had the advantage of speed and economy.”
The gains in the promotion of Olivetti typewriters are obvious from the images below. Olivettis are everywhere the eye can see:
Avery Brundage visits the Main Press Centre
The arrangement led, for the first time, to a typewriter company becoming an official Olympic Games supplier, and in exchange Olivetti was given the rights to supply Studio 44 typewriters to all Press centres and Press boxes, as well as Lettera 22 portables “on loan” to visiting journalists.
There were 800 accredited journalists, of whom 511 had desks for telephones and typewriters. Typewriters were available on working desks with keyboards in English, French, German, Italian and Russian. “Typewriters were available at other competition venues and portable typewriters were lent to journalists at their hotels.” Most were never returned, but instead went on to newspaper offices around the world.