This week - Thursday to be precise - marks the 50th anniversary of the Olivetti Valentine portable typewriter being launched in Barcelona, Spain, on February 14th, 1969. The "brightwriter" Valentine reached America in August and was being heavily advertised - through a campaign clearly aimed at teenage students with a typewriter revolution bent - the next month.
The Valentine arrived in Britain in November (when The Guardian story below appeared) and Australia a year later, just in time for Christmas 1970. It sold here for the RRP of $54.95, in Britain for 18 guineas and in the US for as low as $44.88 (ranging up to $60).
The factory in Barcelona, Spain, where the Valentine
was launched on February 14th, 1969.
The chief designer, Ettore Sottsass, a feat worthy of a book cover:
4 comments:
A fitting appreciation for a unique typewriter during ITAM. One day I hope to find one at a decent price to add to my collection.
Great typewriter it ain't, but it is a classic piece of industrial design. I'm glad I have one.
So the Bergen Mall typewriter shop wouldn't take a 3-bank machine as a trade-in for a Valentine? You'd think by that point they'd be collectable already. :D
What a fine collection of Valentine swag - thanks, Robert!
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