It was on this day in 1922 that Edward Bernard Hess and Lewis Cary
Myers were issued with the patent for what would become the first Royal
portable typewriter.
That fact alone is extraordinarily interesting – because the
typewriter itself did not appear on the market until late September 1926, more
than four years later.
What happened in the interim? Well, Remington’s first portable
happened, that’s what happened, Remington produced the first four-bank portable
at the end of 1920, just a month or so before Hess and Myers applied the patent
for their Royal portable.
Ed B.Hess
Lewis C.Myers
Massive sales of the Corona 3 immediately after World War I –
81,000 in 1919 and another 91,000 in 1920 – had finally made all the other major US typewriter
makers sit up and take notice. A vast and flourishing market for portables was
opening up before their very eyes. And Corona was not just dominating it –
Corona was really the only player in it.
First Underwood responded, in late January 1919, digging out Lee
Spear Burridge’s brilliant design dating from the year of his death, 1915, and
making its own three-bank, but one which didn’t rely on a folding carriage for
its compactness.
Remington, meanwhile, had a team led by John Henry Barr and
including Arthur J. Briggs working feverishly on what would emerge as a
portable with a folding device of its own - of sorts: a typebasket which lifted
into position for typing.
Until now, we’ve all assumed Royal just sat back and followed these
developments. Indeed, it has been suggested that Hess and Myers, smarting from
what is perceived to have been a market failure with the Royal flatbed, had
decided to concentrate their efforts on standard-sized machines (the Model 10
was launched in 1914).
Not so, it transpires. Hess and Myers were far from content to let
Corona, Underwood and Remington have the portable market to themselves.
They, too, were working on a portable.
Trouble is, Royal’s four-bank concept, a portable with all the
features of a standard-sized machine, was just a little too close for comfort to
what Remington had produced in 1920. Remington simply got in ahead of Hess and
Myers.
Still, when the Royal portable did reach the market in late 1926, it was, in shape and size, significantly
different again from the Remington. Importantly, it had no folding devices, yet
was much bigger than the Underwood 3. But small, flat, compact portables had remained
in vogue in the early 1920s.
Hess and Myers obviously decided to bide their time. This gave them breathing space to work on their portable. But the
basics for it had been laid down in 1921. In their specifications, Hess and
Myers had written:
“The object of this invention is to
provide a small, compact, light and portable typewriting machine
containing a complement of the essential parts of a standard, full-sized
machine for ordinary writing, in which the writing is always visible, and which
shall be at the same time strong, durable and easy to operate and in other
respects efficient.
“In carrying out our invention, we
obtain these objects by embodying in the new machine as many as possible of the
valuable and thoroughly tested features of the Royal typewriting machine,
making such alterations as to adapt them to a portable machine of the kind
above referred to.
“We employ sheet metal and drawn stock
to a very large extent in the construction of the machine, in order to make the
mechanism both strong and durable as well as light and compact. We use the full
number of keys in the keyboard, arranged in four banks, as in most standard
machines; efficient mechanism is provided for shifting and locking the platen
for upper and lower case printing; devices are used for
"back-spacing" when desired; efficient line lock devices are used;
the margin stops are adjustable as heretofore, and means is provided for
releasing the margin stops at any desired point in the travel of the carriage;
the ribbon is automatically vibrated and fed from one spool to another, and
means is used to shift the ribbon- winding mechanism from one spool to the
other.
“When a bicrome ribbon is employed, it
may be shifted to print in either colour or the ribbon may be entirely
disconnected from the winding mechanism. The most approved mechanism for
feeding the paper to the platen is used, and novel mechanism is employed for
controlling the feed of the paper so that the printing may be done with either
single or double spaces,
“The new machine also embodies other
desirable features common to the best machines in use as well as others which
contribute to the ease of operation arid the performance of the best quality of
work.”
Amazingly intricate detail is contained in the 34 pages of the Hess and Myers
Royal portable patent of 1922
It can be seen from the original patent
drawings that Hess and Myers made minor modifications to their portable over the
ensuing five years. The carriage lever became longer and was positioned further back
beside the platen, the top section retained the sloped edges but became a
different shape, and the shift keys moved back from being down either side the
spacebar. The margin release also moved to the left side. It appears the paper
plate was to be one piece going under the platen, and to have a gauge set into
it. There were no doubt many other obscure technical changes, but this is
essentially the portable that Royal produced in 1926.
The big question in 1926, of course, was
how Royal, having given Corona, Underwood and Remington such a big start in the
portable market, was going to be competitive. It was a slow start in 1927, but
the next year Royal sold 50,000 of the Model 0s, in 1929 58,000 and in 1930
136,000. By 1947, close to 1.4 million Royal portables had been sold, making Royal the
market leader going into the 1950s. Royal had certainly
caught up fast.
More significantly for typewriter
collectors and historians, however, was that the Hess-Myers Royal design was enormously
influential. Almost immediately after its release, Corona brought out its
four-bank, something it had been working on for nine years. Underwood quickly
followed suit, then Remington, too, went larger and boxier. By the mid-1930s,
US portable typewriters were out on their own in design; they had left the
small, flat, compact lightweights well behind them.
But how did Royal make up so much lost
ground so quickly? The answer to that question is contained in one name: George
Edmund Smith.
George Ed Smith’s marketing strategies are entertainingly
outlined in Bruce Bliven Jr’s 1954 The
Wonderful Writing Machine, commissioned by Royal to mark its 50th
anniversary.
Smith, born on January 1, 1879, in Tainter, Dunn County,
Wisconsin, went from a Chicago typewriter salesman in 1900 to a Royal company accountant
in 1910 to being the company’s vice-president in 1914, aged just 35. By 1920, he was
also first vice-president of the Bankers’ Union for Foreign Commerce and
Finance, a New York director of the Asia Banking Corporation and a director and
past president of the American Manufacturing Export Association. At age 41, he
was already a very rich man. By March 1929, the newspapers were calling him a
multi-millionaire.
But after masterminding the launch of the Royal portable on the market
in 1926, Smith’s fall from grace was even quicker than his rise to
fame and fortune had been.
In 1924 Smith started having an affair with tall, slim blond called
Helen C. Meade. Smith’s wife found out about it and in March 1929 counter-sued
the couple, seeking $500,000 from Meade for “stealing” her husband.
The adverse publicity of Mrs Mary E. Smith’s alienation suit
resulted in Smith being immediately fired by Royal from his $50,000-a-year job as company president.
Within a year he was divorced, out of work and being looked after by a nurse,
Mary E.Burky, and two young German servants, Kent and Dorothy Horstmann, in
Hempstead, Nassau, New York. Smith did marry Helen, leaving all he had left to her when he died at 28 Wildwood Drive,
Kennilworth, Great Neck, Nassau, on March 3, 1936, aged just 57. He’d gained a new
wife but presumably lost a very large slice of the fortune he’d amassed from
annual earnings, including royalties, of $200,000, and his Royal company stock
holdings worth $1.25 million, not to mention his mansion on Cedar Drive, Great
Neck.
Hess and Myers outlived him. Hess died, aged 83, in 1941 and Myers, aged 84, 10 years
later.
Smith had not only lived the high life while he could: his
marketing genius in launching the Royal portable led to him becoming regarded
in the US as something of a master salesman, a guru. One publication wrote, “The author [Smith] does not base his judgment on theories alone,
either, for he has come right up through selling from a road salesman’s job to
the presidency of the Royal Typewriter Company, and he is a former president of
the Salesmanship Club of New York City.”
It no
doubt helped Smith’s success that in the Royal portable typewriter, he had one excellent product to sell. Will Davis describes it as “a well engineered product from
the start … High quality from the outset ensured that the Royal portables would
be held in high esteem for many years.”
As British typewriter historian Richard Milton points out, it was also so
tough it could withstand almost anything – as proved by Smith’s airdrops.
Richard writes, “Perhaps being late to market assisted the Royal design team
for, with its 1926 portable, the designers had learned from their
competitors to arrive at the basic format and design that would stay with
portable typewriters for the next 50 years. Almost every one of the
designers' decisions was confirmed by the Underwood four-bank portable
launched in the same year and looking uncannily similar.”
It has been especially pleasing for me to track down the original
patents for Burridge’s Underwood 3, Barr’s Remington portable and now the Hess
and Myers Royal portable.
I remain intrigued by what I call the “14-year cycle” of advances
in portable typewriter design. First the Blickensderfer 5 of 1893, then 14
years later, in 1907, the Standard Folding (which tuned into the Corona 3). Then
14 years after that, in 1921, the Remington and, as it now turns out, the Royal
portables. Another 14 years down the track (1935) and the Hermes Featherweight
emerged. Finally, after another 14 years (1949), the ultimate portable, the
Olivetti Lettera 22, was launched (followed 14 years later, in 1963, by the
Lettera 32). And what of 1977? Or 1991? Umm …
*This sequence excludes the Underwood 3, which was distinctly a
one-off and not a design followed by other manufacturers. But then I suppose the same could be said of the Blick!
Herman Price Collection
Martin Collection, above and below
Richard Milton Collection
7 comments:
Mr Smith's antics almost make you think the typewriter was incidental to the marketing genius. But we still love those colours! Thanks for the enlightening rundown.
your informative posts are really wonderful. imagine a computer lasting "from kindergarten through college."
my royal portables (favorite is the 1935 deluxe) are practically eternal, rivaling the great monuments created many millennia before.
i'll see your pyramid and raise you a remington model 1.
Awesome and very informative article. Gives me a whole new respect for Royal Portables. Can you imagine watching typewriters fall from the sky? Must have been an amazing thing to see, let alone seeing them function properly directly afterwards.
Fascinating history & post. I am struck by the similarities in design between these Royal portables and the larger Model 10; same sort of lines surrounding the ribbon spools.
Thank you Rob, Trent, Ken and Cameron.
Rob, also a thanks for the tip-off about the Facit.
Cameron, that's an excellent observation. Hess and Myers do emphasise in their patent that they want to "embody in the new machine as many as possible of the valuable and thoroughly tested features of the Royal typewriting machine [ie 10], making such alterations as to adapt them to a portable machine".
By the way, did you ever get my email about your Underwood?
Trent, excellent words.
Ken, I'm relieved you saw the light side of taking typewriters on honeymoons!
My maternal grandfather was George Ed Smith's nephew. Since George Ed Smith was friends with F. Scott Fitzgerald, he was at George's estate quite often (present at the nearly constant parties there). That's where my grandfather met F. Scott and his wife, back in about 1923. Boy, did my grandfather have stories to tell about all of that!
Hi Robert,
Thankyou for the history lesson on the Royal P and especially the photographs which led me to your blog. I believe I have an early model Royal P. Im contacting you in hopes you can help with the history and possible restoration. Im not interested in selling the typewriter it will be my nephews graduation gift Spring of 19 from law school. It's my hope he keeps it the family. Researching this Royal P has been an interesting experience . Before finding your blog I hit a dead end at North Texas State University where they have an area or books devoted to The Cox Typewriter Exchange of Abilene Texas where this typewriter once spent time. Your photo was the first I found that matched the Royal P in my posession. Im positive it matches due to what looks to be cork or in my opinion sound deadening material just under the space bar. What seperates this Typewriter is the bottom is green and the top red. Its an exact match to the red and green Typewriters in your blog. Originally I thought it had to be two typewriters put together and may very well be. The only problem with my theory is I took the Royal P to our local expert and he said it was one typewriter and in forty years of buying and selling he has never seen one like this.
I have the serial # several pictures and proof it was once in Abilene Texas. Hopefully this post is considered relevent to the blog and either Robert or someone reading this post has knowledge of a Typewriter simaler to this one.
Thanks
Mike
renoglasstechs@gmail.com
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