Al and Nina Butts test the game at home.
Alfred Mosher "Buttsie" Butts (1899-1993) in his University of Pennsylvania Yearbook in 1924 and in January 1954.
Butts's friend James Thompson Brunot (1902-84) in 1953. Brunot gave the game its name, Scrabble, and from 1949 made and marketed the earliest sets in an old schoolhouse building in Newtown, Connecticut. He's seen here amidst some of the 150,000 letters his small team manufactured each day. Brunot patented the game in 1953-54 and Butts received royalties on each set sold.
Above, US advertising at Christmas 1955, and below, the first ads in Australia at that same time:
How LIFE magazine launched Scrabble at Christmas 1953:
Clare Potter and Peter Pagan in Vogue in 1953 and, below, Anne Gunning Parker in 1954:
An American living-room game, 1952: