Booking Hero uses Consul 222.1 Semi-Portable Typewriter to write Great Dutch Novel

Further evidence that it's Far From Over for the typewriter and that the manual portable is on the way back comes in the Wieden+Kennedy Amsterdam Booking.com Booking Hero commercial released last month. The ad was made by production company MJZ and directed by Dante Ariola.

It's a great promotion for the typewriter, as a man's most cherished dreams come to reality after he stays at a hostel he found on Booking.com.

And that includes getting to use a Czechoslovakian-made Consul 222.1 semi-portable typewriter in a log cabin to write the great (Dutch? Czech? American?) novel.

Oddly, however, the storyline for the commercial doesn't even mention the typewriter!

It says: "One man's life changed when he stayed at a hostel he found on Booking.com. The last night he spent there turned into the first day of the rest of his life. An unforgettable journey soon began as he got engaged at a romantic chateau, got married, had children and led a life of exploration. Later in his life, while staying at a log cabin, he writes [ON A TYPEWRITER, FOR GOODNESS SAKE!!!] the story that was living inside of him. That story becomes a masterpiece and the book release is announced at a Tokyo five-star hotel. As he celebrates with his wife and children at a tropical paradise by going hang gliding, he takes in the full life he's been living. When you get your booking right, life can get as extraordinary as this one."
AS LONG AS YOU REMEMBER TO TAKE YOUR PORTABLE TYPEWRITER!

See post about my Consul 222.1 here.