Reiley’s primary position
with Remington was in advertising, although he was described in The Rotarian
as a “department manager”. He was certainly Remington’s advertising manager
when, at the end of 1916, he was elected president of the Association of
National Advertisers in Boston.
Admittedly, to meet the needs
of this particular edition of The Rotarian, Reiley concentrated on the
use of typewriters in business. But there was no excuse whatsoever to dismiss the emergence
of visible typing in a mere two lines. Remington had only switched to visible
writing five years before Reiley’s article was written, but visible writing typewriters had
been around for at least 13 years before that. Portables were not, of course,
designed for business use, but a passing mention, perhaps of just one line, would
have been justified given the impact portables had on the typewriter industry
in the 20th Century. Instead, Reiley focused his attention of
billing and tabulating typewriters and the adding and subtracting device. Reiley
ends his article by asking, “ … has the writing machine realized and completed
its mission?” Well, obviously not, considering the enormous financial returns on portable production from 1912 onwards. Reiley believed no man could answer
his question, when in fact it already been answered. His article, in other words,
is by no means rounded, nor does it justify the headline. It was little more
than a publicity plug for Remington (which took out a full-page advert in the
same issue). And of course Remington didn’t start thinking seriously about a
portable until 1919.
Reiley, who was born in
1869 in New Jersey, started working with Remington in 1900 as an advertising
clerk. He also wrote a history of the typewriter for the Encyclopedia
Britannica. He died in the Bronx 1947.
1 comment:
Certainly a very skewed view!
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