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Saturday 2 March 2013

Royal Typewriters and the Female Voice

From its very beginning, in 1904, the Royal Typewriter Company grasped the considerable degree to which a woman's opinion of typewriters counted in the marketplace. In his 1954 book The Wonderful Writing Machine, published to mark the 50th Anniversary of Royal, Bruce Bliven Jr wrote,
With George Ed Smith at the helm (and Hess looking over his shoulder), in the late 1930s Royal embarked on an major advertising campaign aimed directly at secretaries:

1 comment:

Richard P said...

Very interesting ads, with somewhat suggestive overtones that would get her attention.