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Saturday, 27 April 2013

Olivetti Lettera 22 Portable Typewriter Adverts




5 comments:

TonysVision said...

What gorgeous graphic art. Where in heaven's name do you find these treasures? Thanks for taking the time to share them. I'm going to pass this on to my artist friends who I know will enjoy them, despite their being a bit puzzled about my typewriter thing.

Richard P said...

These are great designs, very creative.

Here's something I'm wondering about the name Lettera: how is it pronounced? I always pronounced it léttera (basing it on "letter"), but I've also heard it as lettéra. Apparently it is not an Italian word.

Miguel Ángel Chávez Silva said...

Very nice! Some of those old Olivetti ads are so colorful and eye-catching I'm seriously tempted to have them printed a good size, framed, and hanged on my studio walls.

Will Davis said...

Excellent! Thanks for posting these. I love this "mod style" advertising from that time. Yes, there was a time when I didn't like it.. but as I get older, I see it for what it is. Art!

Scott Kernaghan said...

You know.... I think the L22 is probably my favorite Olivetti machine - thus far. At least from a design perspective. And these advertisements really seem to reinforce that.
I was speaking with John just the other night about the Olivetti posters that were provided free to most stores at the time, and he was lamenting how they just threw them away. Particularly as many of them were really true works of modern art.