Total Pageviews

Monday 30 January 2012

Men Can Type with Royalites, too!

This series of images was issued by the Royal Typewriter Company on June 10, 1956, to promote Royal’s new Dutch-made portable, the Royalite.
The caption which went with the photographs is hilarious. It reads:
Typist's treat
New York: Finding that good things do come in small packages, a secretary admires a new three-inch-high, eight-pound portable typewriter.
Having a full standard-sized keyboard, the Royalite's design is sleekly modern with all the vital working parts enclosed in gray-green metal casing.
The tiny typewriter's portfolio-type carrying case, designed in simulated leather made of vinyl plastic, is a smart bonus feature.
The choice of colours for the case - red, dark green, and natural tan - make it a costume accessory, yet the tailored design makes it suitable for use by men too.


Adwoa said...

The red case is simply stunning! I loved looking at the photos of the ladies with the cases, too, showing how much of a fashion accessory the Royalite was :)

Pity these cases generally don't show up in great condition, although the tan one you pictured is certainly well-preserved.

Bill M said...

Nice typewriter. Bet Sophia (Knot Magick) wished her Royalite turned out as nice as these. I'd hate to see what happens if the lady holding the typewriter as a hand bag used it to swat someone! I have a Facit with a case much like one of these (in great shape too).

Cameron said...

THIS man would certainly like one of these Royalites. With the elegant case, of course! ;-)

Richard P said...

Confirming Adwoa's observation, I picked up one of these typewriters locally last month and the case was cracking, unfortunately.

I see she's going to work for "mad men" at Young & Rubicam.

Anonymous said...

something about this royal royalite that is pleasing to the eye
its cute!