Olivetti ads are awesome. Already in the 60s, there was an exhibition in Zurich's design museum dedicated to Olivetti!
Very nice ads. I like all the art work that went into these. Now everything seems to be done digitally and it is not as nice. The first one is really neat.
I like the "total design" concept of Olivetti- especially Italian Olivetti - that extends to the whole gamut of promotional materials. There's strategic option behind them; one look and you'll know it's Olivetti. I bought a Studio 44 ad from ebay Italia and had hoped to put together a set. Too bad foreign shipping is prohibitive.
Wow, no need to take drugs. The "Study and Love", the one with the egg, and the other one with the sphere are simply the best. The one with the dog, eery and weird and beautiful. And the one with Dante, an all-time classic.
The weirdest and freakiest, I think, is the one with the little girl, the hippies, and the clowns.In the '70s I had a book of Milton Glaser posters including some of these. I'm sure it helped to form my typewriter obsession.
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